Carnival of Marketing 20/8/06

I've received a lot of submissions for this week's Carnival of Marketing. Some of them appear to be from businessey blogs, rather than personal, from the heart blogs.

The interesting businessey blog submissions

1. 'Money Net' submitted a post about spiders, then wrote a really good post explaining blog carnivals:

"One of the quickest ways to get noticed by search engines is getting relevant links to your site. The best way to get quality links is to submit your articles to Blog Carnival."

2. The 'Business Opportunities Blog', or should I say Bob, has a post about talking as a form of marketing.

3. Jack Yoest has a post on 'The Army's Marketing Campaign for Placing Women in Combat'. I don't see it as a bad idea as long as there are women only combat groups and the guys leave them alone to get on with it. Jack's got another post, 'Great Brands: High Love; High Respect' about Tom McMahon's 4-Block World.

4. Here's a "blog" called 'All Tips and Tricks' with a post about the ABCs of writing copy:

"I used to work in advertising and there I heard about a principle which works and it is called the ABC of communication: A=attention, B=branding and C=communication."

5. At a "blog" called 'N 2 Growth', here's a post about 'the pace at which business has to be conducted in order to remain competitive'.

6. At David Maister's blog, here's an interesting post about the business practice of adding a gatekeeper to the services buying process.

7. At 'Mine that Data', a post with the title 'Which Elements Of Business Strategy Truly Drive Top-Line Sales?' seems to raise a lot of questions.

Further interesting blog posts from last week

8. Noah from okdork is collecting a list of 'Eponyms ie. brands that OWN the market', like kleenex and fedex and sharpie. In England they're called brands that become the generic, for example hoover (or planningblog?). In the States "generics" are own label.

We are "separated by a common language" indeed.

9. Nedra Weinreich at Social Marketing had two great posts this past week. One inspired by a Red Cross email campaign, encouraging people to give blood and another with a link to 'Antfarm' explaining 'How to pitch the media'.

Great posts by and about account planners and researchers

10. Over at Diablogue, here's a link to 79 year old Peter's rant at YouTube.

11. Kevin Rothermel blogged about ghost stories a few weeks ago. I love ghost tours and ghost stories and have been known to tell a few myself.

12. Northern Planner has a post about a 'cunning ruse' and links to scampblog's 'the ten things a creative wants to know about their office'.

13. Mystery Pollster has an enlightening post about how procedure effects market research results.

14. John Griffiths is working with Mike Imms and Audrey Niven on a 29th September presentation to be held at the IPA offices. Read about it here.

"Entitled the debrief summit it is aimed predominantly at researchers who have to spend on average 90 minutes explaining what they have been doing with the client's money."

15. Russell Davies has collected links to over 100 account plannerey blogs and put them all together at? on? his ziki. Here's the original post that started that ball rolling and here's the post about plannr.net:

"So I added another thing to my ziki, pointed plannr.net at it and added all the RSS feeds for everyone on the list"


Next week the Carnival of Marketing is at Marketer's Studio.