Another Gorilla Experiment

They conduct these tests with college kids. I did them when I was at university. I hope these days they're not as obvious and mindless as when I was doing them.

Also, ahem, if you're testing reactions to alcohol how do you know the person taking the test isn't a little spacey from partying the night before?

The instruction is to count the ball passes, not to note other actions in the room. So a gorilla strolls over in the middle of the film. So what? Crazy things happen all the time at sports events, on city streets, EVEN in civilised restaurants.

"Overall, one third of the study participants didn't notice the gorilla. Among those who were sober, 46 percent spotted the gorilla, compared to 18 percent of the intoxicated group."

"Thus, alcohol appears to be adding an additional layer of blindness," Clifasefi and her team conclude in a report published in the journal Applied Cognitive Psychology."

Last night I saw the tv ad of the German girl streaking at a football game. Powerful stuff. A good reminder that propaganda is all around. What happens in dark tunnels and byways? That's what we need to find out.