Social Marketing University

Nedra has sent me details of a weekend course that sounds really interesting:

Social Marketing University

September 18 - 19, 2006

8:30 a.m. - 4:30 p.m.

UCLA Conference Center, University of California, Los Angeles Westwood, California

Presented by Weinreich Communications

http://www.social-marketing.com/blog/

How do you help people adopt behaviors that will make them healthier and better off?

How can you create positive social change?

At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It's about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.

Join Nedra Kline Weinreich for this two-day training on the beautiful UCLA campus in Los Angeles. By the time you leave, you will have an effective social marketing strategy for your own program and the skills to implement it immediately.

Early registration by July 31 includes a $100 discount, and each additional person from the same organization will receive another $50 off of the registration fee. Students also get a huge discount.

For all the details about the training agenda, fees and housing accommodations, check out the Social Marketing University information page:

http://www.squidoo.com/smu

Let me know if you're going.