Carnival of Marketing

A little later than advertised...

CARNIVAL OF MARKETING

These aren't in any particular order:

1. First up, a review of a book that is relevant to all of us who had problems with Blogger this past week. Marketing, Website Design and Trust from 'Kicking Over My Traces'.

"That would be Digital Marketing Strategy: Text and Cases by Glen L. Urban. (See previous post.)"

2. At 'Social-marketing', here are five points to consider if you want to make fear based advertising campaigns work.

3. Toni at Bearcreekledger has a post on how the media researches news stories.

4. Noah Kagan at www.okdork.com started this Carnival of Marketing and he hasn't emailed me to complain about the late posting. (The new "cheque's in the post" - "blogger wasn't working"???) He's got a great post about how to drive traffic, "start a rivalry".

Account Planners are a chatty, marketing savvy bunch. Here's a handful of great posts by and about planners:

5. A podcast with Henry Lambert at Eric Mattson's MarketingMonger:

"Despite the office burning the midnight oil in the background, Henry and I chatted about the role of account planning in a successful agency, Rapier's approach, trends in account planning, mash-ups and the dark art of trend spotting in general."

6. Kevin at 'Kevinrothermel.com' has graduated. Here's an interesting post about 'The problem with proprietary branding tools".

7. Michelle Lee blogs at 'diablogue.typepad.com and has started a wiki about 'Inspired Research'.

"I'm hoping that it will become a useful resource for planners who are looking to unearth relevant and original insights via nontraditional research methods. As such I've started to collect a few case studies, articles, links, etc that demonstrate ways for planners to engage with consumers beyond the traditional focus group."

Read more here.

This is the wiki.

Contact Michelle if you want the password so you can contribute.

8. Russell Davies, who won the 'Battle of the Ad blogs 2006' and is running the stupendously entertaining and innovative 'Account Planning School of the Web' has a reminder about Assignment 7, due 'end of June'.

Being the kind, generous guy that he is, on the right hand side of his blog are links to people who are looking to be planners, titled 'Hire These People'. You have to scroll down a bit.

And finally...

Shock Magazine's launch has provided some great posts that teach a product 'How not to market yourself':

9. From Jack Yan's blog - The Persuader:

Shock-ing

10. From Michael Yon:

Dishonor

That's it for now, cheers.