Bleak Sales Figures

Article in ad age:

...increasingly unhealthful image of soda fueled the first domestic volume drop for fizzy drinks last year, and research from Morgan Stanley forecasts future declines will be twice as bad.

...with fewer teens taking up the habit, so goes the notion of turning them into lifelong consumers. Morgan Stanley's poll of 1,550 consumers-including 525 respondents ages 13 to 17-revealed that teens and young adults are drinking less soda and bottled water compared to adults and more juices, sports drinks and energy drinks."

Previously reported bleak sales figures:

"Why does the L.A. Times circulation continue its sickening decline, now, according to the Audit Bureau of Circulation in Editor and Publisher, down to 843,432 daily, about 30% since the...Tribune Co. of Chicago bought the paper in 2000?

Of the 20 top papers in the country (ie USA), 18 lost circulation since last year.....Only the New York Times and the Newark Star-Ledger actually gained circulation. The New York Times was up by half of one percent to 1,126,190."

Note: half of one percent equals 5,631 copies which is easily achieved if your computer forgets to process a few cancellations or supplies a few rogue distributors.

The UK Telegraph has an interesting idea, free fizzy drink with every paper, as reported on by John Griffiths here.

Declining newspaper sales is the bigger story. Fizzy drinks manufacturers can make up sales by promoting non carbonated drinks in their portfolio.

Ex-subscribers won't be back as older readers lose the habit and young people mistrust the contents so much that they don't take up the habit.

Just saying!