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"The small, ordinary freedoms of life are priceless." PJ O'Rourke

Friday, March 31, 2006

I have subscribed to Advertising Age's daily email news for a couple of months now and I am impressed.

It offers a list of short paragraphs describing the subject of the latest news articles and you can click through, and pay for the full article.

Here's what was in the news yesterday:

METRO DAILIES COORDINATE NEWS COPY WITH ADS FOR NOKIA
IDEA OF THE WEEK: Media Owner Acts Like Media Agency to Tackle a Marketing Problem. A newspaper network’s simple insight for Nokia was that consumers are still unaware of the practical benefits of 3G technology. The outcome of the work was Nokia ads placed in key sections of the paper. The difference was that the phones had on their screens the exact editorial copy on the live newspaper pages. Message: Your cell phone can be your newspaper.

NBC AND COMCAST SEAL VOD DEAL
Subscribers Can Order “Law and Order” for 99 Cents. NEW YORK (AdAge.com) -- NBC Universal has wrapped up its first agreement to supply broadcast network programming to Comcast’s video-on-demand platform starting in May. The deal, which follows a similar agreement between Comcast and CBS in December, will offer digital cable subscribers NBC shows such as “Law and Order” and “The Office” for 99 cents.

AMERICAN MEDIA ADDS TWO TO BOARD
CEO David Pecker Under Pressure to Improve Performance. NEW YORK (AdAge.com) -- As American Media’s board of directors sits down to its fiscal-year-end meeting today, there are signs that David Pecker, chairman-CEO, is working under new pressure to produce good momentum -- and working under some new sets of eyes.

NICKELODEON AWARDS PUTS KIDS IN CONTROL
What Everyone Is Talking About Today NEW YORK (AdAge.com) -- Learning that if you can’t control 'em, let them control you, Nickelodeon will serve up the Kids Choice Awards anyway the tykes want to watch it. Nick will simulcast the April 1 event on its broadband channel, TurboNick, and let kids personalize the broadcast by choosing different camera angles, including a behind-the-scenes cam, a stage cam, an “orange carpet” cam and a crowd cam. For this, WaterCooler has four words: Is the Academy listening?

NEWS CLIPS THE BIGGEST DRAW IN ONLINE VIDEO
66% of Those Who Call Up Video Online Watch Ads. NEW YORK (AdAge.com) -- Although the number of consumers watching video online routinely is low, that number is growing, and those consumers are engaged with video advertising, according to a new study by the Online Publishers Association and Frank N. Magid Associates.

CLEAR CHANNEL'S JARVIS TAKES MEASURE OF OUTDOOR
Chief of Research to Spearhead Move Toward Better Measurement. NEW YORK (AdAge.com) -- The former mom-and-pop industry known as outdoor is growing up thanks both to consolidation and advertisers’ demands for better measurement and accountability. Clear Channel's Tony Jarvis discusses the future.

HOW TO GET FOLKS UP ON THEIR FEET
PHOTO PAGE: Running, Skiing and Exercising. 'Fitness' and 'More' were out getting people moving, with an exercise challenge for agencies and an over-40 marathon. 'Architectural Digest,' meanwhile, brought in the dancers.

Every day there's at least one good news story. Yesterday was outstanding. Kids picking the camera angles? Newspaper text on your mobile phone? We live in interesting times indeed.