Cover Girl Professional Mascara

This is from FreePress (via NYT):

The Writers Guild of America, West, is making fun of the interweaving of sponsors’ wares into films and TV shows with a so-called viral video that is scheduled to appear this week on a union-sponsored Web site (productinvasion.com).

The video mocks Tyra Banks, the host of the popular reality series “America’s Next Top Model,” which features in its episodes the Cover Girl brand of cosmetics sold by the Procter & Gamble Company.

In the frenetic comic video, an actress portraying Ms. Banks in a mock episode of “America’s Next Top Commercial” relentlessly shills Procter products and even rents out space on her forehead to advertisers like Nike.

“We’re trying to get the attention of our employers, the companies that own and operate show business,” said Patric M. Verrone, president of the Writers Guild, West, referring to entertainment conglomerates like Walt Disney, Time Warner and Viacom. “But they’re managed so far to avoid us.”“We’re trying to make a mark by calling attention to some of the companies doing this branded entertainment by counterbranding their products,” Mr. Verrone said. Procter was chosen to be parodied, he added, because it is “America’s top integrator” of products into programming.


Doesn't this sound - offensive, sexist, the opposite of "comic" and, dare I say it, poorly written?

By the way. Procter & Gamble's Cover Girl Professional Mascara? Best. Mascara. Ever.