Increase use, increase commitment

From www.cynopsis.com:

According to a new study by TNS Media & Entertainment conducted in 2005, DVRs and VOD effectively reduce subscriber churn when operators can correctly market and program VOD services, because DVRs can increase the number of channels watched in a household each month by nearly 50%. DVR by itself stimulates the viewing of four additional channels per month, and VOD adds seven channels. The number of channels used by subscribers direct impacts their commitment and loyalty, and while TNS says pay channels benefit most, many basic channels also increased their audience among DVR and VOD users.