Boeing 787

Interesting ad in the Sunday Times with the headline "Boeing, Rolls Royce and the engine of change". I hate the look of the ad and I hate reversed out copy. The only reason I noticed it is I was taking careful note of all the big colour advertisements in the first section yesterday.

What's interesting is Boeing has got airplane development right:

"As of November 30, Boeing had logged almost four times more firm orders for its 787 Dreamliner than has Airbus for its A350. That’s 185 planes to 49 planes."

Read the whole article here.

The Airbus A350 is so huge, few airports can handle it. The 787 Dreamliner is smaller. Add to that the 787's impressive range and it's Rolls Royce engines and it seems Boeing will be fine using rather low key ads.